Parents 'pass on drinking habits'
Children learn bad drinking habits from their parents and advertisements, research suggests.
The Joseph Rowntree Foundation said that family members showing young people to drink responsibly was the most effective method curbing binge drinking.
Parents have more influence than peers and can offset the effects of advertising, report author Professor Richard Velleman said.
The report found that schemes should be enforced in schools to discourage abuse of alcohol, and the Government should make changes to make it harder for young people to buy drink.
Professor Velleman said: "Parents need to understand that their behaviour has a strong influence over their children's drinking habits.
"There needs to be a coherent and co-ordinated plan to reduce the amount of heavy binge drinking in a significant minority of young people in the UK."
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